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As a marketer, you cannot neglect the power of content. Sharing valuable information with your audience helps you build trust with your audience and develop a strong and influential brand. If you are about to embark on a content marketing campaign, you need to know exactly what will stimulate online growth and engagement. Text-based content is always going to be an integral part of marketing, but to really set yourself apart in the digital era, visual content must play a pivotal role in all of your efforts. Here are six visual contents for your blog. For more tips, www.bridgeafrica.com
1.       Images: When you split up a body of text with some compelling images, people are more inclined to finish reading what you’ve written (provided that the images are high quality and contextually relevant).
2.       Videos: Videos are incredibly useful for presenting common problems and then showing the solutions that your product can offer.
3.       Infographics: Infographics are an excellent tool for drawing upon all of your complex data and statistics and collating them into a compelling, easily intelligible visual display.
4.       Memes: Memes are commonly known as images that are accompanied by humorous captions.
5.       Presentations: you can now share your presentation with the world via sites like SlideShare, dramatically expanding the outreach of your business.
6.       Screenshots: With a screenshot, you can provide your audience with a glimpse into the inner workings of your product or service. You can show what services and functions you offer from a direct perspective, and you can even combine your screenshot with some marketing copy or a testimonial to boost your credibility.

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